Corporate apparel your team actually wants to wear

Pick garments they would buy privately

The test is simple: would someone wear this on a weekend without the logo? If not, it only appears at trade shows. Polos, half zips and caps get the most use over time.

Keep the logo small

Chest or neck embroidery ages better than a large back print, both visually and through the wash. Tonal often beats full color.

Respect sizing and fit

Order men's and women's cuts separately instead of unisex. It is the most common reason half a collection goes unused.

Run a sizing sample round before the main order, it costs a week and often saves a third of the budget in wrong sizes.

Plan for restocking

New hires arrive all year. Decide in the first order how repeat orders work so the collection still matches in year two.